Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Poplar Alternative for Australian Shopify Brands
Poplar is a New York direct mail platform with a free plan, a Shopify app, Klaviyo flows and prospecting tools, and its own FAQ says it mails only within the US. For customers in Australia, TouchDrop runs the retention side of the same playbook: win-back, abandoned-cart and post-purchase postcards, printed and lodged inside Australia via Australia Post and billed in AUD with GST.
Written by Hylke Reitsma, co-founder of TouchDrop
Last updated: 26 September 2026. Poplar facts checked against heypoplar.com/pricing, heypoplar.com/faq, heypoplar.com/capabilities, heypoplar.com/about-us, Poplar's Klaviyo integration page and Poplar's Shopify App Store listing on that date. Poplar lists prices in dollars without a currency code, for US mail; confirm current terms on their site.
Short answer: Poplar suits brands mailing American customers, and it sells prospecting that TouchDrop does not. It can't reach an Australian address. TouchDrop mails your Australian customers from the same Shopify and Klaviyo data, printed in Australia and priced in AUD.
How TouchDrop compares to Poplar
Both platforms turn customer data into printed postcards. A cart left behind, a buyer gone quiet or a new order sets off a card, and a code or QR on it ties the sale back. Poplar also works further up the funnel. Its capabilities page lists lookalike prospecting, demographic targeting across more than 2,000 attributes, email-to-address matching and site-visitor retargeting. Poplar is a product of Share Local Media, and its about page claims 750+ clients and more than 1 billion pieces mailed. TouchDrop stays with the customers you already have, in the three countries where it prints.
| Feature | TouchDrop | Poplar |
|---|---|---|
| Where it mails | Australia, plus the UK and the Netherlands, each to domestic addresses | Within the US only (its FAQ) |
| Plans | AUD plans with GST included, on the pricing guide | Free at $0; Lite $249/month or $208/month billed annually; Pro $499/month or $416/month billed annually; Enterprise custom |
| 4x6 postcard rate | Published per-card AUD rates | From $0.73 (Free), $0.66 (Lite), $0.55 (Pro), production and postage included |
| Shopify | Custom-app setup inside TouchDrop, with Shopify event triggers | Shopify App Store app, rated 5.0 from 8 reviews |
| Klaviyo | Segment sync and Flow webhooks | Mail steps inside Klaviyo flows |
| Omnisend | Segment sync | Listed as an integration |
| Prospecting | Not offered | Lookalike and demographic targeting, email-to-address matching, site-visitor retargeting |
| Formats | Marketing postcards, 210 x 99 mm in Australia | 4x6, 6x9 and 6x11 postcards, letters, bifolds, trifolds |
| Attribution | Unique Shopify discount code and QR per card, 60-day window | Order-to-address matching, plus unique promo codes and QR codes |
| Delivery time | 3-7 business days via Australia Post | First Class often in 3 business days and almost always within 7; standard mail 7-12 days |
When Poplar is the better choice
- Your customers are in the US. Poplar prints on demand, and its FAQ says First Class mail can be in-home in as soon as 3 business days.
- You want to find new customers by mail. Lookalike audiences, demographic targeting and site-visitor retargeting are Poplar products with no TouchDrop equivalent.
- You need formats beyond postcards. Poplar prices letters, bifolds and trifolds as well as three postcard sizes.
- You want to trial the channel without a monthly fee. Poplar's Free plan costs $0 a month and is aimed at brands with fewer than 10,000 customers.
- You want holdout groups in campaign setup. Poplar lets you hold back a percentage of a segment and compare the two groups to measure lift.
When TouchDrop is the better choice
- Your customers are in Australia. Poplar mails within the US only, while TouchDrop prints and lodges domestically via Australia Post, typically delivered in 3-7 business days.
- You want to pay in AUD. TouchDrop's rates include GST and carry no FX exposure; see the pricing guide.
- You want retention flows ready to switch on: abandoned cart, win-back and post-purchase, triggered from Shopify or a Klaviyo segment.
- You want each sale tied to one recipient. Every card carries its own Shopify discount code and QR code, read in a live ROAS dashboard over a 60-day window.
- You also sell into the UK or the Netherlands. The same platform runs UK campaigns with local UK printing and Dutch campaigns delivered via PostNL.
Frequently asked questions
Does Poplar mail to Australia?
No. Poplar's FAQ says it currently only supports mailing within the US (checked 26 September 2026). TouchDrop prints and lodges inside Australia via Australia Post, with delivery typically 3-7 business days.
What is the best Poplar alternative for Australian Shopify brands?
TouchDrop. It runs abandoned-cart, win-back and post-purchase postcards from Shopify events and Klaviyo segments, plus Omnisend segment sends, prints and lodges them inside Australia, bills in AUD with GST included, and gives every card its own Shopify discount code and QR code for attribution.
How much does Poplar cost?
Poplar's pricing page lists a Free plan at $0 a month, Lite at $249 a month ($208 a month billed annually), Pro at $499 a month ($416 a month billed annually) and custom Enterprise pricing. A 4x6 postcard costs from $0.73 on Free, $0.66 on Lite and $0.55 on Pro, and Poplar says the per-piece price covers production, postage, processing and reporting. Those rates are for US mail. TouchDrop's AUD rates and plans are at touchdrop.com.au/guide/pricing.
Does Poplar work with Shopify and Klaviyo?
Yes. Poplar Mail is on the Shopify App Store, rated 5.0 from 8 reviews (checked 26 September 2026), and Poplar's Klaviyo integration drops direct mail into Klaviyo flows. It also lists Omnisend, Ometria, Iterable, Customer.io and others. TouchDrop connects Shopify through a custom-app setup inside TouchDrop and syncs Klaviyo and Omnisend segments.
Can TouchDrop find new customers the way Poplar does?
No. Poplar sells lookalike prospecting, demographic targeting, email-to-address matching and site-visitor retargeting, and its pricing page adds $0.07 per match for email-to-address append and $0.07 per address for lookalike modelling. TouchDrop mails customers who have already bought from you or joined your list.
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