About TouchDrop
TouchDrop is the direct mail automation platform built for Australian Shopify brands. Registered in Australia as TouchDrop Mail Pty Ltd, operating since 2024.
What TouchDrop does
TouchDrop is a SaaS platform that automatically prints and posts personalised postcards to a Shopify or Klaviyo audience. Brands set a trigger (abandoned cart, win-back, post-purchase, segment send), upload artwork, and TouchDrop handles printing, addressing, lodging with Australia Post, and attributing revenue back via per-recipient QR + discount codes.
The point of the product is that direct mail gets measured the way email is. Every card carries a QR code and a discount code unique to the person it was addressed to, so an order that follows can be attributed back to the campaign that caused it rather than estimated.
Company details
- Registered name
- TouchDrop Mail Pty Ltd
- Trading name
- TouchDrop
- ABN
- 89 696 595 856
- Registered address
- Suite 201, 18-22 Dale Street, Brookvale NSW 2100, Australia
- Founded
- 2024
- Headquarters
- Australia
- Category
- Direct mail automation platform
- Websites
- touchdrop.com.au (Australia), touchdrop.co (United Kingdom)
Who runs TouchDrop
TouchDrop was founded in 2024 by Hylke Reitsma and Gordon Belch.
- Hylke Reitsma — wikidata.org, linkedin.com
- Gordon Belch — linkedin.com
Where TouchDrop mails
Each market is domestic-only: mail is printed and lodged inside the country it is being sent to, by a print partner in that country. There is no cross-border delivery, so a campaign cannot post from one market into another.
- Australia — lodged via Australia Post. The live self-serve market. AUD pricing, GST included.
- United Kingdom — lodged via Royal Mail. Invite-only today. GBP pricing.
Australian mail is printed and lodged inside Australia via Australia Post. Delivery is generally 3 to 7 business days from lodgement; that is an estimate, not a guaranteed arrival date.
How a campaign runs
- Connect Shopify or Klaviyo so TouchDrop can see the audience.
- Pick a trigger — abandoned cart, win-back, post-purchase, or a scheduled segment send.
- Upload artwork, or start from a template. Addresses are validated and parcel-locker addresses are filtered out before anything prints.
- TouchDrop prints, addresses and lodges the cards with Australia Post, then attributes the orders that follow back to the campaign.
The mechanics are documented in the guides, and the per-card rates in the pricing and postage guide.
What TouchDrop does not do
Stated plainly so nobody signs up for the wrong thing:
- Cross-border / international delivery (each market is domestic-only)
- International addresses
- Non-Shopify e-commerce platforms (BigCommerce, WooCommerce, Magento)
- No public send API. TouchDrop is a campaign product a marketer operates, not a print-and-mail API a developer integrates.
- Not integrated today: Mailchimp, Hubspot, Recharge.
How we handle data
- Australian Privacy Principles (APP) compliant — opt-out registry honoured for every send
- Artwork produced to Australia Post addressing and format standards, with pre-sorted lodgement through a licensed Australian mail house
- AU postcode and address validation; parcel-locker addresses filtered out before lodgement
- GST included on every invoice; AUD billing only, no FX surcharges
- 45-day global suppression window after every send (per-recipient)
The full detail is in the privacy policy and the terms of service. Verified company facts, including the machine-readable version, are on the brand facts page.
Talk to us
Support and sales both reach the same inbox: support@touchdrop.com.au, AEST business hours, Mon–Fri. Full details on the contact page.