Direct mail use cases
Each use case sets out the trigger, the segment it mails, the timing, and how the result is measured, so you can pick the one closest to the outcome you want.
All 8 use cases
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Abandoned Cart Postcards for Australian Brands
Recover abandoned carts with automated postcards, triggered when a customer abandons checkout and delivered with a unique QR code and discount code.
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Post-Purchase Postcard Campaigns for Shopify
Send personalised postcards after every Shopify order: automated thank-you and cross-sell cards with QR tracking and unique discount codes.
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Reach Unengaged and Unsubscribed Customers
Post a card to customers who stopped opening your emails but still have an address on file. Shopify-native and tracked per recipient.
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Replenishment Reminder Postcards for Shopify
Mail a reorder reminder timed to when a customer runs out, from the Shopify order date or a Klaviyo segment. Tracked per recipient.
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Review-Request Postcards for Shopify
Ask for a product review with a postcard sent after delivery, with a QR to your review page and per-recipient tracking. Shopify-native. Australia and UK.
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Send Postcards to Your Klaviyo Segments
Mail any Klaviyo segment as a postcard campaign. TouchDrop syncs your audiences and sends via Australia Post, with no CSV exports and QR tracking.
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Subscription Churn-Save Postcards for Shopify
Mail a save-offer postcard to subscribers who cancel, built from your Klaviyo cancelled segment. Tracked per recipient with a unique code and QR.
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Win-Back Postcard Automation for Shopify
How win-back postcard flows work on Shopify: mail a card automatically when a customer lapses, with QR and unique-code attribution, and what they return.
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