Direct mail guides

All 8 guides

• Australia Post Direct Mail Pricing Guide 2026

  What drives Australian direct mail costs in 2026: postage products, format and weight, volume and lodgement, and how bundled per-card pricing compares.

• Australian Addressing Rules for Direct Mail

  Australian postcode and addressing standards for direct mail: address format, suburb-postcode matching, and which address types cannot receive mail.

• Australian Privacy Law for Direct Mail Campaigns

  Australian privacy law as it applies to direct mail: the Privacy Act, Spam Act obligations, the Do Not Mail register, and what compliance requires.

• Automated Direct Mail for Shopify (Australia)

  How Australian Shopify brands use triggered postcards to win back customers, with local fulfilment and QR-code attribution. A practical 2026 guide.

• BFCM Direct Mail Playbook for Shopify Brands

  Six direct-mail plays to run alongside Klaviyo email and SMS this Black Friday and Cyber Monday, built for Shopify brands in Australia and the UK.

• Direct Mail Response Rate + ROI Benchmarks 2026

  Published direct mail benchmarks in one place: response rates, ROI, cost per acquisition and delivery speeds, each with a named, linked source.

• GST on Direct Mail Campaigns in Australia

  How GST applies to direct mail for Australian businesses: GST on print and postage, input tax credits, and what TouchDrop issues for your records.

• How to Measure Direct Mail ROI in Australia

  How to measure direct mail ROI honestly: per-recipient discount codes and QR codes, an attribution window, and a holdout to isolate incremental revenue.

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