Direct Mail Automation for Australian DTC Brands

TouchDrop is the only direct mail automation platform built specifically for Australian Shopify brands. Connect your store, set a trigger, design a postcard — and the platform handles print, post, and performance tracking automatically.

Why direct mail works for Australian e-commerce

Australian consumers receive far fewer marketing postcards than their US counterparts — which means a physical postcard stands out in a way that email and digital ads no longer can. The average letterbox in Australia sees a fraction of the mail volume of the US, making it a low-competition, high-attention channel for DTC brands willing to use it.

Combined with the trackability of QR codes and unique discount codes, modern direct mail delivers measurable ROAS — not a vague brand-awareness effect.

How TouchDrop works

1. Connect your Shopify store

Install the TouchDrop Shopify app. Your store data — customer records, order events, Klaviyo segments — flows into TouchDrop automatically.

2. Design your postcard

Use the template editor to place your artwork, merge fields (name, discount code), and QR code. Standard A5 postcard format, printed on both sides.

3. Set a trigger

Choose when to send: abandoned cart after 24 hours, win-back after 90 days of no purchase, post-purchase thank-you, or a manual one-time send to a Klaviyo segment.

4. Track and optimise

Every postcard includes a unique QR code. Scans, site visits, and resulting orders are tracked against a 60-day attribution window. ROAS is visible in your dashboard.

What makes TouchDrop different

Built for Australia

Australia Post Print Post native integration. AUD pricing with GST invoices. Australian address validation, parcel locker filtering, and local support in AEST business hours. US platforms don't offer this.

Automated — not manual

Set a trigger once. TouchDrop runs continuously: every eligible customer gets a postcard without you lifting a finger. Suppression logic prevents over-mailing automatically.

Trackable ROAS

Every recipient gets a unique QR code and a unique discount code. You see exactly which postcards generated revenue — not an estimated lift, an actual attributed order.

No print minimums

Send one postcard or ten thousand. Pay per piece, on a transparent AUD pricing schedule. No contracts, no minimums, no surprise charges.

Supported campaign types

Abandoned cart — Recover revenue from shoppers who added to cart but didn't check out
Win-back — Re-engage customers who haven't purchased in 60–180 days
Post-purchase — Thank customers and cross-sell with a physical touchpoint after their order
Klaviyo segment send — Mail any Klaviyo segment directly from your existing audience data

Learn more

Australia's direct mail automation platform for Shopify.

Start your first campaign today. AUD pricing, no contracts.

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