Klaviyo Direct Mail — Send Postcards to Any Segment

You use the ones you already have. Connect your Klaviyo account with an API key and your existing segments are pulled into TouchDrop automatically, with no manual export, no CSV files, and no rebuilding of audience logic. You have already done the hard segmentation work in Klaviyo; direct mail becomes a new channel on top of it rather than a new system to learn.

Yes. You pick a Klaviyo segment and mail it as a one-time or recurring campaign, so the same segmentation that drives your email fires postcards too. Setup is a few steps rather than a developer project. Direct mail is not a new system here, it is a new channel on the triggers you already have, which is why most brands start with the one flow that has the clearest economics, usually win-back or a high-value cohort.

Any Klaviyo segment can be mailed: win-back, VIP and high-LTV, post-email non-openers, recent first-time buyers, or category buyers. Cards join a daily print batch, so you choose the send day rather than a specific hour, which suits segment-based mail better than a to-the-minute schedule. If you need finer control, build the audience in Klaviyo the way you already do and sync it across.

No. TouchDrop respects your Klaviyo suppression data and applies its own rules on top: a 45-day global suppression window after any send and a rolling 90-day frequency cap of three pieces per recipient, plus exclusion of anyone who already converted from a recent campaign. So a customer who qualifies for several segments at the same time is not mailed over and over.

Each card carries a unique discount code tied to that recipient and a QR code that resolves to a tracked link, and orders are matched inside a 60-day window. That shows which orders are associated with the mailing. To know how many the card actually caused rather than which sales merely followed it, hold back a random slice of the segment as a control and compare revenue between the mailed and held-out groups. That difference is the incremental result, and it is the number worth trusting.

There is no minimum to send and no lock-in contract, and you can cancel yourself from inside the app. One practical note on measurement rather than billing: to read a result properly you want a segment large enough to hold out a random control and still have meaningful numbers on both sides, so very small segments tell you less even though nothing stops you mailing them.

Because a postcard lands in a different environment. There is no inbox to compete in and no unsubscribe wall, so mail reaches people your email is not converting: post-email non-openers, lapsed customers, and cohorts where the flow has gone quiet. Independent benchmarks show mail to an existing list outperforms cold prospect mail, with the ANA/DMA Response Rate Report (2018) putting house-list response at 9% against 4.9% for prospect lists. Use it as a considered second channel on the segments email is not reaching, not as a replacement for it.

All postcards are printed in Australia and lodged with Australia Post, addresses are validated against Australian postcode data with parcel-locker and parcel-collect points filtered out before print, and invoicing is in AUD with GST included. Validation confirms an address is real and deliverable, not that the customer still lives there, so the practical discipline is to mail recent buyers rather than your entire history.

Omnisend is a fully supported connection: connect a read-only Omnisend API key in Settings, select an existing segment, and it runs through the same address validation, suppression and campaign-preview workflow as a Klaviyo audience. It is a segment-pull integration, not an Omnisend automation webhook or Flow trigger. Stores using another email platform can still upload a CSV or use Shopify order data. For Shopify customers, TouchDrop can use a recipient's recent order address when the audience profile is missing or stale.