Shopify Direct Mail Automation for Australian Brands

TouchDrop connects directly to your Shopify store and triggers personalised postcards based on customer behaviour — abandoned carts, lapsed purchasers, new orders. Australia Post delivery, AUD pricing, and ROAS tracking built in.

Native Shopify integration — no developers needed

TouchDrop installs as a Shopify app. After a 2-minute OAuth connection, your store's customer data, order events, and address book are available as campaign sources. No API keys, no webhooks to configure, no developer sprint.

Shopify's address data feeds directly into TouchDrop's address validation layer, which filters invalid addresses, parcel lockers, and parcel collect locations before a postcard is ever queued for print.

Shopify triggers available

Abandoned checkout

Triggered when a customer adds items to cart and reaches checkout but doesn't complete the purchase. Configurable delay — send the postcard 24 or 48 hours after abandonment.

Lapsed customer win-back

Triggered when a customer passes a set number of days since their last order — typically 60, 90, or 180 days. Target your highest-LTV lapsed segments.

Post-purchase

Triggered after a successful Shopify order. Use for thank-you cards, upsell prompts, or referral program invitations.

Klaviyo segment

Sync any Klaviyo segment into TouchDrop for a one-time or recurring send. Ideal for VIP cohorts, birthday campaigns, or seasonal re-engagement.

Unique discount codes from Shopify

Each postcard recipient gets a unique discount code generated directly in Shopify. TouchDrop creates the codes via the Shopify API and renders them on the postcard personalised to that recipient. When the code is used, Shopify attributes the order — and TouchDrop surfaces it in your campaign ROAS dashboard.

How attribution works

Every postcard includes a unique QR code linked to a tracking URL. When a customer scans it and places an order within a 60-day window, that order is attributed to the postcard campaign. You see the attributed revenue, order count, and ROAS for each campaign in real time.

Both QR-scan orders and discount-code orders are counted — capturing customers who noticed the postcard but didn't scan the QR code.

Why Australian Shopify brands choose TouchDrop

Australia Post Print Post — no third-party US carrier, no delivery uncertainty
AUD pricing with GST invoices — no FX exposure, correct tax treatment
Australian address validation — postcodes, parcel locker filtering, AMAS-structured data
Local support in AEST business hours
Shopify app — no engineering, installs in 2 minutes

Shopify direct mail for Australia — live in 30 minutes.

Install, connect, send. No code required.

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