Pricing & Postage
Everything you need to know about TouchDrop direct mail pricing, postage balance, top-ups, and spend controls. All prices in AUD including GST.
Per-Piece Plan Pricing
TouchDrop's per-piece rate is set by your plan. Higher plans include a larger monthly postcard allowance at a lower per-piece rate. Every piece includes print, postage, and delivery — there are no hidden fees.
Plan Tiers
| Plan (monthly cap) | Per Piece |
|---|---|
| Starter — up to 500/mo | $2.99 |
| Growth — up to 4,000/mo | From $2.69 |
| Scale — unlimited | From $2.49 |
All prices in AUD and include GST. Pricing is per postcard piece including print, postage, and delivery to Australian addresses. Platform plans start at $79/month.
Free platform trial. 14-day free trial. Available on monthly and annual plans. Starts at plan checkout; card required. Cancel before the trial ends to avoid the platform subscription charge. Shopify-billed plans have their own terms on Shopify's plan approval page. White Glove has a separate first-month offer.
How billing works. Merchants who install TouchDrop as a Shopify app pay the platform subscription through Shopify Managed Pricing, shown in their local currency, and can upgrade, downgrade, or cancel that plan at any time from their Shopify admin. Printing and Australia Post postage are billed separately via Stripe, a PCI-compliant payment gateway. This is not a software fee: it is the pass-through cost of goods for a physical product we print and lodge with Australia Post on the merchant's behalf, charged only as postcards are actually printed and mailed. No app feature is unlocked or gated by this charge, which is why it is handled as cost of goods (the same basis on which print-on-demand and shipping-label apps bill fulfilment) rather than through the Shopify Billing API.
ROI Example
A worked example showing the typical economics of a TouchDrop direct mail campaign. Adjust the inputs against your own conversion rate and average order value to estimate ROAS.
Sample 5,000-piece send at the Scale tier
| Input | Value |
|---|---|
| Recipients mailed | 5,000 |
| Per-piece cost (Scale plan, 4,000+ pooled) | $1.89 |
| Total postage cost | $9,450 |
| Conversion rate (example) | 4% |
| Attributed orders | 200 |
| Average order value | $150 |
| Attributed revenue | $30,000 |
| ROAS | 3.17x |
How to read this
- Conversion rate is the share of mailed recipients who place an attributed order within the campaign window.
- ROAS = attributed revenue / postage cost. ROAS above 2x is generally profitable depending on your gross margin.
- Use the holdout testing feature (see Tracking guide) to measure incremental ROAS — revenue you would not have earned without the campaign.
How Postage Balance Works
TouchDrop uses a prepaid postage balance model. You add funds to your account, and the cost of each postcard is deducted from your balance before it goes to print.
- Your postage balance is displayed on the Settings page and in the sidebar.
- Each postcard costs one unit at your plan's per-piece rate. Plan rates apply to a single send of 501+ cards. Smaller sends, including triggered automations, bill at $2.99 on any plan.
- The per-piece cost is deducted from your balance when a postcard is sent to print.
- If your balance is too low to cover the next round of postcards, the campaign will be paused automatically.
- Your balance is shared across all campaigns — there are no per-campaign wallets.
Adding Funds
You can add funds to your postage balance at any time through the Settings page. Payments are processed securely via Stripe.
Manual Top-Up
Go to Settings, enter the amount, and complete payment via Stripe checkout. Funds are credited instantly.
Payment Methods
Stripe accepts all major credit and debit cards. Your payment details never touch TouchDrop servers.
Auto Top-Up
Never run out of postage mid-campaign. Auto top-up automatically adds funds when your balance drops below a threshold.
How auto top-up works
- Threshold: When your balance drops below $100 (default), a top-up is triggered.
- Top-up amount: By default, $500 is added to your balance each time.
- Payment: Charged to your saved payment method via Stripe automatically.
- Configuration: Adjust the threshold and amount in Settings, or disable entirely.
Default settings
Threshold: $100 · Top-up amount: $500. Both values are configurable in your account Settings page.
When Balance Runs Out
If your postage balance is insufficient to cover postcards, TouchDrop takes protective action to prevent unexpected charges.
Campaign auto-pause
When your balance is too low to cover the next round of postcards, the campaign is automatically paused with a “low balance” warning. No postcards will be printed or charged until you add funds.
- You will see a warning in the campaign detail page explaining why it was paused.
- Any postcards already being processed before the pause will still be printed.
- Once you add more funds, you can resume the campaign from the campaign page.
- Enable auto top-up to avoid interruptions — it will refill your balance before it reaches zero.
Spend Caps
Spend caps give you control over how much you spend on direct mail. Set daily and monthly limits to stay within your budget.
Daily Spend Cap
Limits how much a campaign can spend in a single day. Once the cap is reached, remaining postcards are held until the next day.
Monthly Spend Cap
Limits a campaign’s monthly postage spend. When reached, no more postcards are created until the 1st of the next month. The campaign stays active.
Common questions
Is direct mail too expensive compared with email?
Per touch, yes, and it is worth being straight about that: email costs cents to send and a postcard costs dollars. That is exactly why mail is a segment tool rather than a list tool. You mail the customers where the economics work, usually lapsed buyers and high-value abandoned carts, and leave the rest to email. Judge it on return per dollar against a holdout rather than on cost per touch, and plan on roughly 2.5x incremental for well-targeted retention mail rather than assuming a headline figure.
What does the per-card rate actually include?
One per-card rate covers print production, postage, the QR code and the unique discount code. There is no separate Australia Post line item and no print quote to chase, because postage is bundled into that rate. Your platform subscription is billed separately. Current per-card rates and plan prices are on the pricing page, in AUD with GST included.
Is there a minimum order size or a contract?
No minimum order and no lock-in contract. You can trigger a single postcard. Your batch is lodged as part of a much larger run by a licensed Australian mail house, so your own volume does not have to clear a postal minimum for the rate to apply. There is no minimum commitment period, and you can cancel anytime.
Why might my per-card price differ from my plan's rate?
Your per-card rate depends on your plan and how many cards are in each send. A single send of 501+ cards gets your plan rate (Starter $2.99, Growth $2.69, Scale $2.49); smaller sends, including triggered automations, are billed at the $2.99 floor whatever your plan; and a Scale send of 4,000+ cards drops to $1.89. Rates are per send, not a monthly average.
What happens when I launch an automated campaign using a segment that already contains people?
Launching a segment campaign can send postcards to people who are already in that segment. The first run checks the existing audience for address eligibility, suppression and the campaign's other sending rules. It does not automatically start with future joiners only. Later runs can pick up newly eligible people, including contacts previously deferred or suppressed. The first send counts toward your plan's monthly postcard allowance. Before launch, check the audience preview, remaining allowance, quoted per-card rate and any required postage funding. A segment's raw member count is not a confirmed chargeable-card count. Rates depend on the market, plan, resolved send size and applicable discounts. If the proposed send exceeds the available allowance or required funding, resolve that limit before launching. For a small test, choose a smaller eligible audience. A supported per-recipient Klaviyo Flow webhook is a separate setup from polling a segment.
When do postcard orders arrive?
Across three win-back sends (1,901 cards in Australia and the UK, April to July 2026), the first QR scans came 3 to 5 days after lodgement. 23 orders used the card's discount code: 10 within 14 days of lodgement, a median of 15 days, 21 within 30 days and the last on day 39. Give a campaign at least a month before you judge it; TouchDrop's 60-day attribution window exists for this reason.
What happens to my rate when Australia Post raises postage?
Australia Post rates do move over time. Your per-card rate is therefore current rather than locked, and the live figure is always the one on the pricing page. We do not publish a price guarantee we cannot keep, so if a rate change is coming you should expect the per-card figure to be restated rather than absorbed indefinitely.
Can I cancel by myself, or do I have to book a call?
You can cancel from inside the app. There is no retention call to sit through and no form to request. This is a common complaint about direct mail vendors generally, so it is a fair thing to check before you sign up with anyone.
Do you charge for undeliverable addresses?
Addresses that fail validation are excluded before printing rather than being mailed and wasted. Parcel lockers and parcel collect points are filtered out too, because they do not accept addressed marketing mail. You are not paying postage on a card that was never going to arrive.
Is GST included, and what billing document do I get?
Billing is in AUD with GST included. You get a monthly statement of account showing our ABN, the total charged and the GST amount, downloadable from your billing page. ATO-format tax invoices are in preparation and are not being issued yet.
How much should I budget for a first test?
Size the test from the segment rather than a round number. Pick one flow with clear economics, usually win-back, take the lapsed customers who cross your churn threshold, and hold back a random slice as a control. The holdout is what tells you whether to spend more, and it costs nothing except the revenue you were never going to attribute correctly anyway.