Pricing & Postage
Everything you need to know about TouchDrop direct mail pricing, postage balance, top-ups, and spend controls. All prices in AUD including GST.
Per-Piece Plan Pricing
TouchDrop's per-piece rate is set by your plan. Higher plans include a larger monthly postcard allowance at a lower per-piece rate. Every piece includes print, postage, and delivery — there are no hidden fees.
Plan Tiers
| Plan (monthly cap) | Per Piece |
|---|---|
| Starter — up to 500/mo | $2.99 |
| Growth — up to 2,500/mo | $2.49 |
| Scale — unlimited | $1.79 |
All prices in AUD and include GST. Pricing is per postcard piece including print, postage, and delivery to Australian addresses. Platform plans start at $79/month.
ROI Example
A worked example showing the typical economics of a TouchDrop direct mail campaign. Adjust the inputs against your own conversion rate and average order value to estimate ROAS.
Sample 5,000-piece send at the Scale tier
| Input | Value |
|---|---|
| Recipients mailed | 5,000 |
| Per-piece cost (Scale plan) | $1.79 |
| Total postage cost | $8,950 |
| Conversion rate (typical 3–6%) | 4% |
| Attributed orders | 200 |
| Average order value | $120 |
| Attributed revenue | $24,000 |
| ROAS | 2.68x |
How to read this
- Conversion rate is the share of mailed recipients who place an attributed order within the campaign window. Winback campaigns to lapsed customers typically convert at 3–6%.
- ROAS = attributed revenue / postage cost. ROAS above 2x is generally profitable depending on your gross margin.
- Use the holdout testing feature (see Tracking guide) to measure incremental ROAS — revenue you would not have earned without the campaign.
How Postage Balance Works
TouchDrop uses a prepaid postage balance model. You add funds to your account, and the cost of each postcard is deducted from your balance before it goes to print.
- Your postage balance is displayed on the Settings page and in the sidebar.
- Each postcard costs one unit at your plan's per-piece rate.
- The per-piece cost is deducted from your balance when a postcard is sent to print.
- If your balance is too low to cover the next round of postcards, the campaign will be paused automatically.
- Your balance is shared across all campaigns — there are no per-campaign wallets.
Adding Funds
You can add funds to your postage balance at any time through the Settings page. Payments are processed securely via Stripe.
Manual Top-Up
Go to Settings, enter the amount, and complete payment via Stripe checkout. Funds are credited instantly.
Payment Methods
Stripe accepts all major credit and debit cards. Your payment details never touch TouchDrop servers.
Auto Top-Up
Never run out of postage mid-campaign. Auto top-up automatically adds funds when your balance drops below a threshold.
How auto top-up works
- Threshold: When your balance drops below $100 (default), a top-up is triggered.
- Top-up amount: By default, $500 is added to your balance each time.
- Payment: Charged to your saved payment method via Stripe automatically.
- Configuration: Adjust the threshold and amount in Settings, or disable entirely.
Default settings
Threshold: $100 · Top-up amount: $500. Both values are configurable in your account Settings page.
When Balance Runs Out
If your postage balance is insufficient to cover postcards, TouchDrop takes protective action to prevent unexpected charges.
Campaign auto-pause
When your balance is too low to cover the next round of postcards, the campaign is automatically paused with a “low balance” warning. No postcards will be printed or charged until you add funds.
- You will see a warning in the campaign detail page explaining why it was paused.
- Any postcards already being processed before the pause will still be printed.
- Once you add more funds, you can resume the campaign from the campaign page.
- Enable auto top-up to avoid interruptions — it will refill your balance before it reaches zero.
Spend Caps
Spend caps give you control over how much you spend on direct mail. Set daily and monthly limits to stay within your budget.
Daily Spend Cap
Limits how much can be spent in a single day across all campaigns. Once the cap is reached, remaining postcards are held until the next day.
Monthly Spend Cap
Limits your total monthly postage spend. When reached, campaigns are paused for the remainder of the month and resume automatically on the 1st.