Send Postcards to Your Klaviyo Segments

You've already built the audience segmentation in Klaviyo. TouchDrop lets you use those same segments to send physical postcard campaigns — no CSV exports, no manual list management, direct to Australia Post.

Your Klaviyo segments as a mail channel

Klaviyo segmentation is powerful — you can slice your audience by purchase history, product category, LTV, engagement score, and dozens of other attributes. The limitation is that Klaviyo delivers through email and SMS. TouchDrop extends that reach into the physical letterbox.

Your existing Klaviyo segments are available inside TouchDrop as campaign audiences. Select a segment, attach your postcard design, and send — the platform handles address lookup, suppression, print, and dispatch.

How the integration works

OAuth connection

Connect your Klaviyo account to TouchDrop with your API key. Your segments are pulled in automatically and displayed as available audience sources inside TouchDrop.

Segment selection

Browse and search your Klaviyo segments inside TouchDrop. Preview the estimated recipient count before sending — accounting for TouchDrop's address validation and suppression rules.

Personalisation

Each postcard is personalised with the recipient's first name and a unique Shopify discount code. Merge fields pull data from the Klaviyo profile or the connected Shopify customer record.

Send and track

Postcards go to print and dispatch via Australia Post. QR codes and discount codes track attributed orders back to the specific campaign in your TouchDrop dashboard.

Segments that work well for direct mail

Win-back list — Customers who haven't purchased in 90+ days and have low email engagement
VIP / high-LTV — Top-spending customers for exclusive early access or loyalty offers
Post-email non-responders — Customers in a flow who didn't open recent emails
Category purchasers — Customers who bought from a specific category, targeted with a complementary product
New customers at 30 days — Encourage a second purchase while the first is still recent

Mail your Klaviyo segments via Australia Post.

No CSV exports. No developer required.

Get started free