Send Postcards to Your Klaviyo Segments
You've already built the audience segmentation in Klaviyo. TouchDrop lets you use those same segments to send physical postcard campaigns — no CSV exports, no manual list management, direct to Australia Post.
Your Klaviyo segments as a mail channel
Klaviyo segmentation is powerful — you can slice your audience by purchase history, product category, LTV, engagement score, and dozens of other attributes. The limitation is that Klaviyo delivers through email and SMS. TouchDrop extends that reach into the physical letterbox.
Your existing Klaviyo segments are available inside TouchDrop as campaign audiences. Select a segment, attach your postcard design, and send — the platform handles address lookup, suppression, print, and dispatch.
How the integration works
OAuth connection
Connect your Klaviyo account to TouchDrop with your API key. Your segments are pulled in automatically and displayed as available audience sources inside TouchDrop.
Segment selection
Browse and search your Klaviyo segments inside TouchDrop. Preview the estimated recipient count before sending — accounting for TouchDrop's address validation and suppression rules.
Personalisation
Each postcard is personalised with the recipient's first name and a unique Shopify discount code. Merge fields pull data from the Klaviyo profile or the connected Shopify customer record.
Send and track
Postcards go to print and dispatch via Australia Post. QR codes and discount codes track attributed orders back to the specific campaign in your TouchDrop dashboard.
Segments that work well for direct mail
- Win-back list — Customers who haven't purchased in 90+ days and have low email engagement
- VIP / high-LTV — Top-spending customers for exclusive early access or loyalty offers
- Post-email non-responders — Customers in a flow who didn't open recent emails
- Category purchasers — Customers who bought from a specific category, targeted with a complementary product
- New customers at 30 days — Encourage a second purchase while the first is still recent
Frequently asked questions
Can I mail a Klaviyo segment as a postcard without exporting a CSV?
Yes. Connect Klaviyo once and your segments appear inside TouchDrop as campaign audiences, so you pick a segment and send without exporting or re-uploading a CSV. A CSV path is still there for stores that prefer it or do not use Klaviyo.
Which Klaviyo segments work best for direct mail?
Segments where the economics are strongest: lapsed customers with low email engagement, VIP and high-LTV buyers, post-email non-responders, category purchasers for a complementary offer, and new customers around 30 days who you want back for a second order.
Why mail people I already email?
Because the letterbox reaches customers the inbox no longer does. A lapsed or unengaged segment has often stopped opening your email, and a physical card lands in a channel with far less competition, which is why mail to an existing list tends to outperform cold prospect mail. It complements email rather than replacing it.
How much control do I have over targeting and timing?
You choose the exact segment, and TouchDrop applies address validation and suppression before anything prints, including a global suppression window that defaults to 45 days plus frequency caps and deduplication. Automated campaigns process daily at 2 AM AEST, so you pick the day rather than the minute, and spend caps pause a campaign before it runs over budget.
How is a Klaviyo postcard campaign attributed to sales?
Each postcard carries a unique discount code and a QR code, so orders trace back to the specific campaign in your dashboard. For a number you can trust, hold out a slice of the segment and compare its orders against the mailed group over the redemption window.
Is there a minimum order or a contract?
No. There is no minimum send volume. TouchDrop is prepaid and self-serve, so you load a postage balance and mail a segment of any size, and plans are billed month to month rather than on a fixed-term contract.
What if I don't use Klaviyo?
You can still run the same campaigns. TouchDrop also connects natively to Omnisend for segment sends, and supports Shopify data or a CSV upload for any audience, so you can mail the same list with the same personalisation, suppression, and tracking.
What does it cost to mail a Klaviyo segment?
A per-postcard rate plus a monthly platform plan, priced in AUD with GST and scaling by volume. See the pricing guide at touchdrop.com.au/guide/pricing for current rates.
Related reading
Mail your Klaviyo segments via Australia Post.
No CSV exports. No developer required.
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