Post-Purchase Postcard Campaigns
The moment after a purchase is peak brand affinity — the customer is satisfied, the product is in transit, and they're most open to your next message. A physical postcard that arrives with (or shortly after) the order creates a tangible brand moment that no follow-up email can replicate.
What post-purchase postcards can do
Thank-you card
A personalised thank-you postcard with the customer's name and order reference. Reinforces brand quality and signals that you value the relationship beyond the transaction.
Cross-sell prompt
Include a discount code for a complementary product or category. The postcard arrives after the initial purchase excitement, when the customer is most open to discovering what else you sell.
Referral invitation
Invite satisfied customers to refer friends with a unique referral code printed on the postcard. Physical referral prompts are underused and stand out from digital referral emails.
Review or feedback request
Ask for a product review with a QR code linking to the review page. Physical review prompts have higher response rates than email requests for many product categories.
How it works in TouchDrop
Connect your Shopify store to TouchDrop and set the post-purchase trigger. Every time an order is placed and fulfilled, TouchDrop queues a postcard for that customer. The postcard is personalised with their name and a unique discount code, printed and dispatched via Australia Post.
Suppression rules ensure repeat customers don't receive the same postcard type twice within a configured window — important if you sell to high-frequency buyers.
Timing considerations
Post-purchase postcards are typically delayed by 7–14 days to arrive at a similar time to the product itself (or shortly after). This creates a unified unboxing moment — the package and the postcard arrive together or in close succession.
For digital products or subscriptions where there's no physical delivery, a postcard arriving 3–5 days post-purchase serves as a tangible reminder of the brand relationship.
Related reading
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