Ask for Reviews With a Postcard That Lands After Delivery
Reviews are the proof that sells the next customer, but review-request emails are easy to ignore. A card that arrives once the product has been used, with a QR straight to the review page, makes the ask feel personal and the response a single scan.
Last updated: 27 July 2026
Short answer: send a postcard a week or two after delivery asking the customer to review what they bought, with a QR code straight to your review page. Timed off the Shopify fulfilment event or a Klaviyo post-purchase segment, it reaches customers who never open review-request email, and the QR makes leaving a review one scan. The measure here is reviews collected and scans, not revenue.
Key takeaways
- The goal is review supply, not attributed revenue, so measure scans and reviews, not ROAS.
- Timing is the lever: mail once the customer has used the product, typically one to three weeks after delivery.
- A QR straight to the review page turns the request into a single action.
- An optional thank-you code can lift response, but follow the review platform's incentive rules.
- It runs alongside review-request email and reaches the customers email misses.
Why reviews are worth a physical ask
Review volume and freshness feed both marketplace ranking and the confidence of the next buyer, yet most stores rely on a single post-purchase email that a lot of customers never open. A card is a different, more deliberate request, and because it arrives after the product has been used it catches the customer at the point they actually have something to say.
How to set it up
- Connect Shopify and Klaviyo. Connect your store to TouchDrop from touchdrop.com.au so it can read the fulfilment event and generate per-recipient review links and codes.
- Set the post-delivery delay. Choose a delay that gives the customer time to use the product, usually one to three weeks after the order is delivered.
- Design one review-ask card. A short, genuine request, a QR straight to your review page, and an optional thank-you code that complies with the review platform's rules.
- Track scans and reviews. Measure QR scans and reviews collected, not revenue. Compare cohorts if you want to gauge lift over email alone.
- Turn it on and refine. Run it as an always-on trigger and adjust the delay and copy based on which timing produces the most reviews.
Keep the incentive rules straight
If you add a thank-you code, offer it for leaving a review, never for a positive one, and check the rules of your review platform and any marketplace, since some prohibit incentivised reviews or require disclosure. Honesty here protects the trust the reviews are meant to build.
Timing and delivery
Cards are printed and lodged inside the destination country, via Australia Post in Australia and Royal Mail in the UK. For Australian sends, plan for 3 to 7 business days in transit, and set the delay so the card lands after the customer has had time to use the product.
Frequently asked questions
What is a review-request postcard?
An automated postcard sent a set time after an order is delivered, asking the customer to leave a product review, with a QR code straight to your review page and a unique code so each response is tracked back to the customer who received the card.
When should a review-request card go out?
After the customer has had time to use the product, which for most catalogues is one to three weeks post-delivery. Set the delay from the Shopify fulfilment date, or from a Klaviyo post-purchase segment, so the ask lands once they have an opinion to share.
How is a review-request postcard tracked?
The QR code carries a per-recipient link to your review page, so scans attribute to the individual, and if you include a thank-you discount code it is unique to that customer. The measure of success is reviews collected and scans, not revenue.
Should I offer an incentive for a review?
A small thank-you, such as a discount on the next order, can lift response, but check the review platform's and the marketplace's rules first, since some prohibit incentivised reviews or require disclosure. Keep any incentive for leaving a review, not for a positive one.
Why a postcard instead of a review-request email?
It runs alongside your email and reaches customers who never open post-purchase email. A physical card asking for a review reads as a genuine request rather than another automated message, and the QR makes leaving the review a single scan.
Does it fire automatically from Shopify?
Yes. TouchDrop reads the fulfilment event from your connected Shopify store and schedules the card at the delay you set, with no manual export. You can also drive it from a Klaviyo post-purchase segment or a CSV.
How long does the postcard take to arrive in Australia?
A few days rather than weeks, because cards are printed and lodged inside Australia by a local mail house. Plan for 3 to 7 business days in transit and set the delay so the card lands after the customer has used the product.
What does a review-request postcard cost?
A per-postcard rate plus a monthly platform plan, priced in AUD with GST and scaling by volume. See the pricing guide at touchdrop.com.au/guide/pricing for current rates.
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