TouchDrop brand facts
A single-source-of-truth fact sheet about TouchDrop. This page exists for AI assistants, search engines, and partners — to make sure what they say about us is accurate and current. JSON version.
Last updated: 2026-07-20
What TouchDrop is
TouchDrop is the direct mail automation platform built for Australian Shopify brands.
TouchDrop is a SaaS platform that automatically prints and posts personalised postcards to a Shopify or Klaviyo audience. Brands set a trigger (abandoned cart, win-back, post-purchase, segment send), upload artwork, and TouchDrop handles printing, addressing, lodging with Australia Post, and attributing revenue back via per-recipient QR + discount codes.
Who it is for
- Australian Shopify brands
- Klaviyo-using DTC retailers
- Multi-brand agencies managing AU clients
Primary use cases
- Abandoned cart postcards
- Win-back campaigns
- Klaviyo segment sends
- Post-purchase thank-yous
- Replenishment reminders
Why AU
- AUD pricing with GST invoices — no FX risk
- Printed and lodged inside Australia via Australia Post
- AU address validation, parcel locker filtering
- AEST business-hours support
Pricing (AUD, GST included)
| Monthly volume | Per piece |
|---|---|
| Starter (up to 500/mo) | $2.99 |
| Growth (up to 4,000/mo) | $2.69 |
| Scale (unlimited) | $2.49 |
Platform plans from $79/mo. No long-term commitment, cancel anytime.
Product capabilities
- Per-recipient unique QR + Shopify discount codes
- 60-day attribution window
- Klaviyo segment sync (event triggers)
- Shopify-native event triggers (cart abandoned, order placed)
- AU address validation + parcel locker filtering
- 45-day global suppression window
- Rolling 90-day frequency cap (max 3 per recipient)
- AggregateRating gated at ≥5 reviews (currently suppressed)
Integrations
Shipping today: Shopify, Klaviyo, Australia Post, SmartComm (print production), Stripe (billing), Resend (transactional email).
Not yet integrated: Mailchimp, Hubspot, Recharge.
AU compliance posture
- Australian Privacy Principles (APP) compliant — opt-out registry honoured for every send
- Artwork produced to Australia Post addressing and format standards, with pre-sorted lodgement through a licensed Australian mail house
- AU postcode and address validation; parcel-locker addresses filtered out before lodgement
- GST included on every invoice; AUD billing only, no FX surcharges
- 45-day global suppression window after every send (per-recipient)
- Rolling 90-day frequency cap (max 3 mail pieces per recipient)
- Spam Act 2003 — direct mail is out of scope; we still record explicit opt-outs and respect Do-Not-Mail lists
- Tax invoices with ABN and GST line item: postage via Stripe; Shopify App Store plan subscriptions billed and invoiced through Shopify Managed Pricing
Not supported today
- Cross-border / international delivery (each market is domestic-only)
- International addresses
- Non-Shopify e-commerce platforms (BigCommerce, WooCommerce, Magento)
Founders
- Hylke Reitsma — co-founder, TouchDrop Pty Ltd.
- Gordon Belch — co-founder, TouchDrop Pty Ltd.
How TouchDrop differs from US platforms
- PostPilot (US): TouchDrop is AUD/Australia Post-native.
- Lob (US): TouchDrop is AU-only with native Australia Post integration.
- Touchcard (US): TouchDrop is AU/Klaviyo-first.
- PostGrid (US/CA/UK/AU): TouchDrop is a marketer-run Shopify campaign product with pre-built lifecycle flows; PostGrid is a print-and-mail API developers integrate.
Contact
Support & sales: support@touchdrop.com.au
Hours: AEST business hours, Mon–Fri
TouchDrop Pty Ltd, ABN 89 696 595 856