Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Paperplanes Alternative for Australian Shopify Brands
Paperplanes is a UK programmatic direct-mail platform, with case studies from brands such as Gousto and Boots. It triggers personalised mail from browsing behaviour, posts its postcards via Royal Mail and prices in pounds. For a brand whose customers are in Australia, the deciding difference is geography: TouchDrop prints and lodges inside Australia, in AUD.
Written by Hylke Reitsma, co-founder of TouchDrop
Last updated: 26 September 2026. Paperplanes facts on this page were checked against paperplanes.co.uk on that date; details change, so confirm current terms on their site.
How TouchDrop compares to Paperplanes
Paperplanes pitches direct mail to the customers your email no longer reaches, triggered from what they browse, and it sells a tiered plan from a 100-send Economy tier up to Enterprise volumes. TouchDrop runs the same retention idea for Australian Shopify brands, with a unique discount code on every card so each sale ties back to one recipient.
| Feature | TouchDrop | Paperplanes |
|---|---|---|
| What it is | Shopify-native postcard campaign platform | Programmatic direct-mail platform driven by browsing behaviour |
| Shopify and Klaviyo | Native triggers, plus Omnisend segment sync and CSV | Native Shopify and Klaviyo integration (their wording) |
| Formats | Postcards | Postcards; A4 mailers up to 4 pages |
| Entry plan | Published AUD plans, GST included | Economy from £99/month, up to 100 sends |
| Volume plan | Per-card rate falls by plan | Scale £399/month, from 50p per send, up to 10k a month |
| Attribution | Unique Shopify discount code + QR per card, 60-day window | Dashboard with per-campaign attribution; A/B testing on Scale |
| Postal carrier | Australia Post, printed and lodged in Australia | Royal Mail |
When Paperplanes is the better choice
- Your customers are in the UK, where Royal Mail delivery is domestic and pricing in pounds avoids a currency conversion.
- You want letter-style formats: its A4 mailers carry up to four pages of personalised content.
- You want a vendor that tests for you: Scale adds multivariate A/B testing, onboarding with its ops team and a 60-day performance-backed guarantee.
When TouchDrop is the better choice
- Your customers are in Australia. Paperplanes posts via Royal Mail; TouchDrop lodges with Australia Post, typically 3-7 business days to the letterbox.
- You want to price a campaign in your own currency: TouchDrop bills in AUD with GST included, where Paperplanes quotes pounds.
- You run Omnisend as well as, or instead of, Klaviyo: TouchDrop syncs Omnisend segments too, and takes a CSV from any other tool.
- You want each order tied to one card: every TouchDrop card carries its own Shopify discount code and QR.
Frequently asked questions
Does Paperplanes fulfil in Australia?
Not from what its site states. Paperplanes posts its postcards via Royal Mail, and its Enterprise tier lists international mail delivery without naming countries (checked 26 September 2026). TouchDrop prints and lodges inside Australia via Australia Post, so an Australian card never crosses a border.
Is Paperplanes a Shopify app?
Paperplanes advertises native Shopify and Klaviyo integration from its entry Economy tier (checked 26 September 2026). TouchDrop also connects to Shopify and Klaviyo, adds Omnisend segment sync and a CSV path, and generates a unique Shopify discount code for every card.
How much does Paperplanes cost compared with TouchDrop?
Paperplanes prices in GBP: Economy from £99 a month with up to 100 sends included, Scale at £399 a month with sends from 50p and up to 10,000 a month, and bespoke Enterprise pricing (checked 26 September 2026). TouchDrop bills in AUD with GST included; see touchdrop.com.au/guide/pricing.
How does attribution compare?
Paperplanes includes a dashboard with per-campaign attribution, multivariate A/B testing on Scale, and advanced attribution and increments on Enterprise. TouchDrop attributes per recipient: each card carries its own Shopify discount code and QR, counted over a 60-day window.
Compare other direct mail platforms
- PostPilot alternative for Australian Shopify brands
- PostGrid alternative for Australian Shopify brands
- Lob alternative for Australian Shopify brands
- ZAP~POST alternative for Australian Shopify brands
- Postal Agent alternative for Australian Shopify brands
- BirdseyePost alternative for Australian Shopify brands
- Cardly alternative for Australian Shopify brands
- Touchcard: what to use now the postcard app is delisted
- Paper Run alternative for Australian Shopify brands
- Inkit: why it is no longer a direct mail platform
- Switching from PostPilot for your Australian customers
- Poplar alternative for Australian Shopify brands
- Oppizi alternative for Australian Shopify brands
- Direct mail industry news
Direct mail that lodges in Australia.
Connect Shopify and Klaviyo or Omnisend, pick a flow, and mail locally in AUD.
Get started free