Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Paperplanes Alternative for Australian Shopify Brands
Paperplanes is a capable UK and EU programmatic direct-mail platform, used by brands like Gousto and Pact Coffee. For a brand mailing Australian customers, the deciding difference is geography: Paperplanes posts through European carriers, while TouchDrop prints and lodges inside Australia. If your customers are in Australia, that is what keeps postage local and delivery in days.
Paperplanes facts on this page were checked against paperplanes.co.uk on 27 July 2026; details change, so confirm current terms on their site.
How TouchDrop compares to Paperplanes
Paperplanes turns digital behaviour into triggered mail through API and CRM connections and reports on it through its Inflight dashboard. TouchDrop is a Shopify-native postcard product with pre-built flows and per-recipient discount-code attribution, built for Australian fulfilment.
| Feature | TouchDrop | Paperplanes |
|---|---|---|
| What it is | Shopify-native postcard campaign platform | Programmatic direct-mail platform |
| Shopify connection | Native event triggers + CSV | API and CRM integration (not an embedded Shopify app) |
| Marketing integrations | Klaviyo segment sync built in | Klaviyo, Braze, Iterable, Ometria, LoyaltyLion |
| Attribution | Unique Shopify discount code + QR, holdout-measured | Unique QR codes + Inflight analytics dashboard |
| Fulfilment | Printed and lodged inside Australia (Australia Post) | Royal Mail, Bpost, An Post (UK, Belgium, Ireland) |
| Australian sending | Domestic, in days | No stated Australian fulfilment |
| Currency | AUD, GST included | GBP (from 31p per send, per their site) |
When Paperplanes is the better choice
- You mail customers in the UK or Europe, where its Royal Mail, Bpost and An Post fulfilment is domestic.
- You run a deep CRM stack (Ometria, Braze, Iterable) and want direct mail wired into it programmatically.
- You want its Inflight analytics layer and a mature programmatic-mail platform with a long European client list.
When TouchDrop is the better choice
- You sell to Australian customers: TouchDrop prints and lodges inside Australia and bills in AUD with GST.
- You want pre-built Shopify and Klaviyo flows (win-back, abandoned cart, post-purchase) rather than a CRM-to-mail API build.
- You want revenue attribution built in: a unique Shopify discount code and QR per recipient, measured against a holdout.
- Australian address hygiene matters: postcode validation, parcel-locker filtering, suppression and frequency caps run on every campaign.
Frequently asked questions
Does Paperplanes fulfil in Australia?
Not from what its site states. Paperplanes names Royal Mail, Bpost and An Post as its postal partners, which cover the UK, Belgium and Ireland, and does not state Australian fulfilment. TouchDrop prints and lodges inside Australia via Australia Post, so for Australian sends there is no international transit.
Is Paperplanes a Shopify app?
No. Paperplanes connects by API and CRM rather than an embedded Shopify App Store app, pulling behaviour from your stack (it lists Klaviyo, Braze, Iterable and Ometria). TouchDrop connects natively to Shopify and Klaviyo events, with a CSV path for non-Klaviyo stores.
How does attribution compare?
Both use unique QR codes; Paperplanes pairs them with its own analytics dashboard (Inflight). TouchDrop adds a unique Shopify discount code tied to each recipient's order, so redemptions attribute at the individual level and reconcile against a holdout for incremental ROI.
What is the Australian alternative to Paperplanes?
TouchDrop is the Australian-native option: pre-built win-back, abandoned-cart and post-purchase postcard flows on Shopify and Klaviyo, printed and lodged inside Australia, billed in AUD with GST. See touchdrop.com.au/guide/pricing for current rates.
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- Direct mail industry news
Direct mail that lodges in Australia.
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