Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Cardly Alternative for Australian Shopify Brands
Cardly sends personalised cards, hand-stamped and posted from Australia to Australia, the UK, the USA and Canada, through a Zapier or API integration. TouchDrop runs automated postcard campaigns natively inside Shopify and Klaviyo, no engineering required to trigger a send. Here's an honest comparison.
Cardly facts on this page were checked against cardly.net on 17 August 2026; details change, so confirm current terms on their site.
Cardly vs TouchDrop — the core difference
Cardly's core business is personalised, individually sent cards for occasions, and that is where almost all of its own search visibility comes from. Sending one through Shopify or another system means building it yourself against Cardly's Zapier connector or API. TouchDrop is built the other way around: connect Shopify and Klaviyo once, set a trigger, and campaigns run automatically to the customers in that segment.
| Feature | TouchDrop | Cardly |
|---|---|---|
| Core business | Automated ecommerce direct-mail campaigns | Personalised occasion cards, plus a separate API/Zapier send option |
| Setup | No-code — Shopify app install | Zapier workflow or custom API integration |
| Shopify triggers | Native (abandoned cart, win-back, post-purchase) | Not offered — build it yourself via Zapier or API |
| Klaviyo segments | Yes — sync built in | Not offered |
| QR tracking + ROAS | Built in | Not offered |
| Card format | Printed campaign postcards | Handwritten-style personalised cards |
| Postal network | Australia Post, lodged in Australia | Posted from Australia to AU, UK, USA and Canada |
When Cardly is the better choice
- You want to send a personalised, occasion-driven card to an individual, not a running ecommerce campaign.
- Gifting or relationship-marketing sends where building and maintaining a Zapier or API workflow yourself is acceptable.
When TouchDrop is the better choice
- Your store is on Shopify and you want abandoned cart, win-back or post-purchase postcards running without engineering time.
- You use Klaviyo and want to mail existing segments automatically.
- You want one platform running ongoing campaigns, not a card sent one at a time.
- You want QR attribution, ROAS reporting and suppression lists built in.
Frequently asked questions
Does Cardly have a Shopify app?
No. Cardly's own integrations page names exactly two routes: a Zapier integration and a general-purpose API. There is no embedded Shopify App Store app and no Klaviyo integration, so triggering a send from a Shopify event means building and maintaining that workflow yourself.
Is Cardly a direct-mail marketing platform?
Cardly's core business is personalised occasion cards — birthdays, Mother's Day, Christmas, gifting — sent one at a time. Checking which keywords Cardly actually ranks for in Australia and the UK shows almost all of its organic visibility is that consumer card business, not ecommerce campaign automation.
How much does Cardly cost?
Cardly does not publish pricing on its own site. A third-party review states a price from A$3.95 per card for small orders; we have not verified this against a primary source, so treat it as indicative only. See touchdrop.com.au/guide/pricing for current TouchDrop rates.
Where does Cardly ship from?
Cardly is based in Buderim, Queensland, and states it posts cards from Australia to Australia, the UK, the USA and Canada. TouchDrop prints and lodges inside Australia via Australia Post for Australian sends.
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No Zapier workflow to build. Just postcards.
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