Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
ZAP~POST Alternative for Australian Shopify Brands
ZAP~POST is a strong Shopify Flow direct-mail app for UK and European brands, with a genuine embedded Shopify app and a free entry tier. For a brand mailing Australian customers, the gap is fulfilment: ZAP~POST's standard mailing is UK-based, while TouchDrop prints and lodges inside Australia, in AUD with GST.
Written by Hylke Reitsma, co-founder of TouchDrop
ZAP~POST facts on this page were checked against zappost.com on 27 July 2026; details change, so confirm current terms on their site.
How TouchDrop compares to ZAP~POST
ZAP~POST fires mail from Shopify Flow with all-in per-Zap pricing and a unique QR per recipient, leaving campaign measurement to you. TouchDrop ships the measurement too: a unique Shopify discount code per recipient and a holdout, so incremental ROI is read for you, with Australian fulfilment.
| Feature | TouchDrop | ZAP~POST |
|---|---|---|
| What it is | Shopify-native postcard campaign platform | Trigger-based direct-mail app (Shopify Flow) |
| Shopify connection | Native event triggers + CSV | Embedded Shopify app + Shopify Flow |
| Marketing integrations | Klaviyo and Omnisend segment sync built in | Klaviyo, HubSpot, Braze, Zapier |
| Attribution | Unique Shopify discount code + QR, holdout-measured | Unique QR per recipient; measurement left to you |
| Fulfilment | Printed and lodged inside Australia (Australia Post) | UK main; partners in US, DE, NL, FR, IT |
| Australian sending | Domestic, in days | Not listed |
| Currency | AUD, GST included | GBP (from 48p per send, per their site) |
When ZAP~POST is the better choice
- You mail in the UK or Europe, where its standard fulfilment and in-country partners sit.
- You want the lowest-commitment start: a genuine embedded Shopify Flow app with a free entry tier and true low minimums.
- Your team is happy to wire up its own attribution through Google Analytics and the QR tracking it provides.
When TouchDrop is the better choice
- Your customers are in Australia, which is missing from ZAP~POST's list of mailing locations (the UK, plus partners in the US, Germany, the Netherlands, France and Italy). TouchDrop lodges with Australia Post.
- You would rather not build the measurement. ZAP~POST's FAQ leaves tracking campaign efficacy to you; TouchDrop ties each order to a card through that card's own Shopify discount code, over a 60-day window.
- You want limits on how often one customer hears from you: TouchDrop waits 45 days after a send before mailing the same person again and caps anyone at three pieces in a rolling 90 days.
Frequently asked questions
Does ZAP~POST mail within Australia?
Its site says the UK is its main standard mailing location, with international sending via in-country partners in the US, Germany, the Netherlands, France and Italy. Australia is not listed. TouchDrop prints and lodges inside Australia via Australia Post.
Is ZAP~POST a Shopify app?
Yes. ZAP~POST has an embedded Shopify App Store app and triggers mail from Shopify Flow, with pre-built templates. TouchDrop is also Shopify-native, and adds built-in Klaviyo segment sync and a CSV path.
How does attribution compare?
ZAP~POST generates a unique, trackable QR code per recipient and passes tracking codes into your analytics, but notes that measuring campaign efficacy is left to you. TouchDrop pairs the QR with a unique Shopify discount code and a holdout so incremental revenue is measured for you.
What is the Australian alternative to ZAP~POST?
TouchDrop, if your customers are in Australia. ZAP~POST fires mail from Shopify Flow; TouchDrop fires it from Klaviyo or Omnisend segments or a Klaviyo flow webhook, then prints and lodges each card inside Australia and bills in AUD with GST. See touchdrop.com.au/guide/pricing.
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