Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Paper Run Alternative for Australian Shopify Brands
The Paper Run alternative for Australian audiences is TouchDrop: the same lifecycle direct-mail playbook, run self-serve from your own dashboard, printed and lodged inside Australia via Australia Post and billed in AUD with GST. Paper Run is a managed service whose stated sending markets are the UK, US and Continental Europe; Australia is not among them.
Last updated: 3 September 2026. Every Paper Run fact on this page was checked against Paper Run's own live pages on that date; details change, so confirm current terms on their site.
How TouchDrop compares to Paper Run
Both platforms mail the customers your digital channels cannot reach: lapsed buyers, unopened emails, abandoned carts. The differences are geography and operating model. Paper Run assigns a dedicated strategist who builds flows, segments audiences and reports weekly, with creative included in its fees. TouchDrop hands the same levers to your own marketer: pre-built flows, a template editor, published pricing and a live attribution dashboard.
| Feature | TouchDrop | Paper Run |
|---|---|---|
| Markets stated | Australia, plus the UK and the Netherlands | UK, US and Continental Europe; Australia not stated |
| Model | Self-serve platform, run by your marketer | Managed service with a dedicated Growth Marketing Strategist |
| Pricing | Published AUD rates, GST included | Not published; strategy and creative included in fees |
| Creative | Your design, template editor + artwork specs | Done for you by its design team |
| Mail formats | Postcards (marketing) | Postcards, enveloped letters, bi-folds, catalogs |
| Shopify & Klaviyo | Native event triggers + segment sync | Yes, team-handled setup |
| Omnisend | Yes, segment sync | Not listed |
| Attribution | Per-recipient QR + unique Shopify discount code, live ROAS dashboard | Holdout uplift measurement with weekly performance updates |
| Time to first campaign | Self-serve, about 30 minutes | Managed onboarding; Paper Run says most brands go live within two to three days |
| Minimums | No print minimums | No rigid minimum (its wording) |
When Paper Run is the better choice
- Your customers are in the US or Continental Europe outside the Netherlands. Paper Run states sending across those markets; TouchDrop's markets are Australia, the UK and the Netherlands.
- You want the channel fully done for you. A dedicated strategist building flows, running experiments and shipping creative is an agency-style service TouchDrop deliberately does not sell.
- You need formats beyond postcards. Paper Run offers enveloped letters, bi-folds and catalogs; TouchDrop focuses on marketing postcards.
When TouchDrop is the better choice
- Your customers are in Australia: Paper Run does not state Australian sending, while TouchDrop prints and lodges domestically via Australia Post, typically delivered in 3-7 business days.
- You want published pricing you can model before committing: TouchDrop's AUD rates and plans are on the pricing guide, with GST included and no FX exposure.
- Your marketer owns the channel: abandoned cart, win-back and post-purchase flows are pre-built and self-serve, from Shopify, Klaviyo and Omnisend triggers.
- Attribution should be per-recipient, not only aggregate: every card carries a unique Shopify discount code and QR code, so recovered sales attribute to the individual in a live ROAS dashboard.
- You also sell into the UK or the Netherlands: the same platform runs UK campaigns with local printing and Dutch campaigns delivered via PostNL.
Frequently asked questions
Does Paper Run serve Australia?
Paper Run states that it currently supports sending in the UK, US and across Continental Europe (checked 3 September 2026). Australian sending is not stated anywhere on its site. TouchDrop prints and lodges inside Australia via Australia Post, with delivery typically 3-7 business days.
What is Paper Run?
A managed direct-mail service for DTC brands. Every customer gets a dedicated Growth Marketing Strategist who handles flow build-outs, audience segmentation, experiments and weekly reporting, with creative included in Paper Run's fees. Formats span postcards, enveloped letters, bi-folds and catalogs, connected to Shopify and Klaviyo.
What is the best Paper Run alternative for Australian Shopify brands?
TouchDrop. It runs win-back, abandoned-cart and post-purchase postcard flows from Shopify, Klaviyo and Omnisend events, prints and lodges inside Australia, bills in AUD with GST, and attributes each sale with a per-recipient discount code and QR scan tracking.
How does Paper Run pricing compare to TouchDrop's?
Paper Run does not publish pricing; it is a managed service whose fees include strategy and creative. TouchDrop publishes its per-card rates and plans at touchdrop.com.au/guide/pricing, billed in AUD with GST, and campaigns are self-serve from a dashboard.
Does TouchDrop cover the UK and the Netherlands like Paper Run's markets?
Yes. Alongside Australia, TouchDrop runs UK campaigns with local UK printing (see touchdrop.co) and Dutch campaigns printed and delivered in the Netherlands via PostNL, from the same Shopify and Klaviyo triggers.
Compare other direct mail platforms
- PostPilot alternative for Australian Shopify brands
- PostGrid alternative for Australian Shopify brands
- Lob alternative for Australian Shopify brands
- Paperplanes alternative for Australian Shopify brands
- ZAP~POST alternative for Australian Shopify brands
- Postal Agent alternative for Australian Shopify brands
- BirdseyePost alternative for Australian Shopify brands
- Cardly alternative for Australian Shopify brands
- Touchcard: what to use now the postcard app is delisted
- Inkit: why it is no longer a direct mail platform
- Direct mail industry news
Self-serve direct mail, built for Australia.
Connect Shopify, pick a flow, and see per-recipient ROAS. No minimums.
Get started free