Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Touchcard Alternative for Australian Shopify Brands
Touchcard pioneered thank-you postcards for Shopify, but the Touchcard postcard app is no longer available on the Shopify App Store (details in our news update). TouchDrop covers the same use case and extends it across the full customer lifecycle: before the purchase, after it, and to win customers back, all on Australia Post infrastructure, billed in AUD.
How TouchDrop compares
Touchcard focused on post-purchase thank-you cards; the comparison below reflects the app as it was offered before its delisting (checked 19 July 2026). TouchDrop covers that use case and adds the highest-ROI triggers: abandoned cart recovery and win-back campaigns, where a well-timed physical postcard can recover revenue no digital channel can reach.
| Feature | TouchDrop | Touchcard |
|---|---|---|
| Postal network | Australia Post, lodged in Australia | USPS (US only) |
| Currency | AUD | USD |
| Trigger types | Abandoned cart, win-back, post-purchase, Klaviyo or Omnisend segment | Post-purchase only |
| QR tracking + attribution | Yes — 60-day window | Limited |
| ROAS reporting | Real-time dashboard | Basic |
| Suppression lists | Yes — automated | Limited |
| Klaviyo & Omnisend integration | Yes — segment sync for both | No |
| Unique discount codes | Yes — Shopify native | Limited |
| GST invoicing | Yes | No |
More triggers. Better attribution.
Abandoned cart recovery
Send a personalised postcard to shoppers who abandoned their cart. Physical mail cuts through the digital noise that every other re-targeting channel is fighting through.
Win-back campaigns
Target customers who haven't purchased in 90+ days with a postcard and a unique discount code. Track whether the code was used with 60-day attribution.
Klaviyo segments
Mail to any Klaviyo segment directly. VIP customers, lapsed purchasers, high-LTV cohorts — sync your existing segments without rebuilding logic.
QR-based ROAS reporting
Every postcard gets a unique QR code. Every scan and order within the attribution window is tracked. ROAS visible in your dashboard, not buried in a spreadsheet.
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More triggers. Built for Australia.
Run abandoned cart and win-back campaigns on Australia Post.
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