Touchcard Alternative for Australian Shopify Brands
Touchcard pioneered thank-you postcards for Shopify. TouchDrop extends that idea across the full customer lifecycle — before the purchase, after it, and to win customers back — all on Australia Post infrastructure, billed in AUD.
How TouchDrop compares
Touchcard focuses on post-purchase thank-you cards. TouchDrop covers that use case and adds the highest-ROI triggers: abandoned cart recovery and win-back campaigns, where a well-timed physical postcard can recover revenue no digital channel can reach.
| Feature | TouchDrop | Touchcard |
|---|---|---|
| Postal network | Australia Post Print Post | USPS (US only) |
| Currency | AUD | USD |
| Trigger types | Abandoned cart, win-back, post-purchase, Klaviyo segment | Post-purchase only |
| QR tracking + attribution | Yes — 60-day window | Limited |
| ROAS reporting | Real-time dashboard | Basic |
| Suppression lists | Yes — automated | Limited |
| Klaviyo integration | Yes — segment sync | No |
| Unique discount codes | Yes — Shopify native | Limited |
| GST invoicing | Yes | No |
More triggers. Better attribution.
Abandoned cart recovery
Send a personalised postcard to shoppers who abandoned their cart. Physical mail cuts through the digital noise that every other re-targeting channel is fighting through.
Win-back campaigns
Target customers who haven't purchased in 90+ days with a postcard and a unique discount code. Track whether the code was used with 60-day attribution.
Klaviyo segments
Mail to any Klaviyo segment directly. VIP customers, lapsed purchasers, high-LTV cohorts — sync your existing segments without rebuilding logic.
QR-based ROAS reporting
Every postcard gets a unique QR code. Every scan and order within the attribution window is tracked. ROAS visible in your dashboard, not buried in a spreadsheet.
More triggers. Built for Australia.
Run abandoned cart and win-back campaigns on Australia Post.
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