Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
BirdseyePost Alternative for Australian Shopify Brands
BirdseyePost is a well-built, well-reviewed Shopify direct-mail app, but it prints and mails only in the United States and Canada. For a brand mailing Australian customers, TouchDrop is the local option: printed and lodged inside Australia, with revenue attributed through unique Shopify discount codes.
BirdseyePost facts on this page were checked against birdseyepost.com on 27 July 2026; details change, so confirm current terms on their site.
How TouchDrop compares to BirdseyePost
BirdseyePost triggers postcards on Shopify and Klaviyo events and captures scanners as leads through its SnapCapture QR, with a North American consumer database for prospecting. TouchDrop is retention-first for Australian brands: it mails your own customers, attributes revenue with a unique Shopify discount code per recipient, and fulfils inside Australia.
| Feature | TouchDrop | BirdseyePost |
|---|---|---|
| What it is | Shopify-native postcard campaign platform | Shopify + Klaviyo direct-mail app |
| Shopify connection | Native event triggers + CSV | Embedded Shopify app + native Klaviyo |
| Attribution | Unique Shopify discount code + QR, holdout-measured revenue | Per-recipient QR (SnapCapture) for scan and lead capture |
| Fulfilment | Printed and lodged inside Australia (Australia Post) | United States and Canada only |
| Australian sending | Domestic, in days | Not served |
| Prospecting | Retention-first, your own customer data | North American consumer database for acquisition |
| Currency | AUD, GST included | USD/CAD |
When BirdseyePost is the better choice
- You mail customers in the United States or Canada, where it fulfils domestically.
- You want prospecting as well as retention, using its North American consumer database and saturation mail.
- You want lead capture from scans (opt-ins) as a primary goal alongside sales.
When TouchDrop is the better choice
- You sell to Australian customers: printed and lodged inside Australia, billed in AUD with GST.
- You want revenue attribution, not just scan capture: a unique Shopify discount code per recipient, measured against a holdout.
- You want pre-built Shopify and Klaviyo flows plus Australian address validation, parcel-locker filtering, suppression and frequency caps.
Frequently asked questions
Does BirdseyePost mail in Australia?
No. BirdseyePost states it mails in the United States and Canada only, drawing on a North American consumer database. TouchDrop prints and lodges inside Australia via Australia Post, so Australian customers get domestic delivery.
Is BirdseyePost a Shopify app?
Yes, it is an embedded Shopify App Store app with native Klaviyo support, triggering mail on Shopify and Klaviyo events. TouchDrop is also Shopify-native, built for Australian fulfilment.
How does attribution compare?
BirdseyePost's headline mechanic is a unique per-recipient QR code (SnapCapture) that captures scanners as leads and opts them in, which is more about list growth. TouchDrop attributes revenue with a unique Shopify discount code tied to the order, plus a QR, measured against a holdout.
What is the Australian alternative to BirdseyePost?
TouchDrop, for Australian Shopify brands: pre-built postcard flows, local Australia Post fulfilment, and AUD pricing with GST. See touchdrop.com.au/guide/pricing.
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Direct mail for Australian customers.
Mail your own customers locally in AUD, attributed by unique code and QR.
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