Lob Alternative for Australian Shopify Brands
Lob is a powerful direct mail API. TouchDrop is the no-code alternative that gives your marketing team the same postcard automation capabilities — without an engineering sprint, in AUD, on Australia Post infrastructure.
Lob vs TouchDrop — the core difference
Lob provides the infrastructure. You provide the integration, the trigger logic, the QR tracking, the reporting, and everything else. TouchDrop ships all of that out of the box, connected to Shopify and Klaviyo, so your marketing team can run campaigns without a developer.
| Feature | TouchDrop | Lob |
|---|---|---|
| Setup | No-code — Shopify app install | Developer API integration |
| Target user | Marketing team | Engineering team |
| Currency | AUD | USD |
| Postal network | Australia Post Print Post | USPS / US carriers |
| Shopify triggers | Native (abandoned cart, win-back) | Custom build required |
| Klaviyo segments | Yes — sync built in | Custom build required |
| QR tracking + ROAS | Built in | Custom build required |
| GST invoicing | Yes | No |
| Campaign reporting | Real-time dashboard | Raw API data |
When Lob is the right choice
Lob is the right choice when you need full programmatic control: dynamic addresses from a custom data source, complex rendering logic, or integration into a bespoke system. If you have an engineering team and non-standard requirements, Lob's API flexibility is genuinely valuable.
When TouchDrop is the right choice
- Your store is on Shopify and you want abandoned cart, win-back, or post-purchase postcards running without developer time
- You use Klaviyo and want to mail to existing segments automatically
- You sell to Australian customers and need Australia Post compliance and AUD invoicing
- You want campaign ROAS reporting, QR attribution, and suppression lists built in
- You want your marketing team to own the channel, not the engineering team
No API keys. No engineering. Just postcards.
Connect Shopify, design your card, set a trigger — done.
Get started free