Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
PostPilot vs PostGrid for Shopify Direct Mail
PostPilot and PostGrid are often shortlisted together, but they solve different problems: PostPilot is a managed marketing-mail platform, PostGrid is a print-and-mail API for developers. This is a straight comparison of the two, with an honest note on where an Australia-native option fits.
Written by Hylke Reitsma, co-founder of TouchDrop
Last updated: 26 September 2026. PostPilot and PostGrid facts checked against postpilot.com and postgrid.com.au on that date; pricing and terms change, so confirm current details on each vendor's own site.
Short answer: PostPilot is the managed, full-service category leader, strongest for US brands that want done-for-you campaigns and prospecting. PostGrid is a developer-first print-and-mail API, strongest for multi-country and transactional mail, and the one of the two with an Australian delivery network. Both price in USD, and neither ships ready-made marketing flows for Australian customers. For an Australian Shopify brand that wants marketing postcards printed and lodged locally without an API build, TouchDrop is the Australia-native option.
Key takeaways
- PostPilot and PostGrid are not the same product: PostPilot is managed DTC marketing mail; PostGrid is print-and-mail infrastructure for developers.
- PostPilot's edge is a full-service team plus an acquisition engine that finds addresses for prospects; PostGrid's is a multi-country API and address verification.
- Both price in USD. PostPilot prints in the US and London; PostGrid lists delivery partners across Australia but leaves the campaign logic to your developers.
- Attribution differs: PostPilot gives QR, coupon tracking and an ROI dashboard; PostGrid tracks delivery and leaves response attribution to you.
- For Australian Shopify brands, TouchDrop fulfils locally in AUD with GST, with pre-built flows and holdout-measured attribution.
PostPilot vs PostGrid vs TouchDrop
| PostPilot | PostGrid | TouchDrop (AU) | |
|---|---|---|---|
| What it is | Managed direct-mail marketing platform | Print-and-mail API + dashboard | Shopify-native postcard platform |
| Built for | DTC marketing teams | Developers and ops teams | AU marketing teams on Shopify |
| Shopify connection | Native app | API + Zapier (its Shopify app checks addresses only) | Native app |
| Pre-built lifecycle flows | Yes, managed | No, you assemble via API | Yes |
| Attribution | QR + coupon, ROI dashboard | Delivery tracking; response is yours to build | Unique Shopify code + QR, holdout-measured |
| Acquisition / prospecting | Yes (MailMatch, SiteMatch, AcquisitionAI) | Address-verification API | No, retention-first (your own customers) |
| Fulfilment | Own plants in South Carolina, Arizona and London | Vendor network in the US, Canada, UK and Australia | Printed and lodged inside Australia |
| Currency | USD | USD (local on request) | AUD, GST included |
| Pricing model | Free / Growth US$99 / Pro US$499 + per-card (58-68c) | Free Starter to 500 a month + per-piece (USD) | Plan + per-card, AUD with GST |
When PostPilot is the stronger pick
- You are a US brand that wants a managed, done-for-you marketing-mail programme rather than a build.
- You want acquisition, not just retention: PostPilot's MailMatch, SiteMatch and AcquisitionAI find postal addresses for people you do not already have.
- You need scale and a creative or data-science team behind the channel.
When PostGrid is the stronger pick
- You are a developer building direct mail into your own systems via a REST API.
- You send across multiple countries from one integration, Australia included, or send transactional mail such as letters and statements alongside marketing.
- You want standalone address verification and a free tier to start.
Where TouchDrop fits, for Australian brands
- You sell to Australian customers and want cards printed and lodged inside Australia, billed in AUD with GST.
- You want a Shopify-native product with pre-built win-back, abandoned-cart and post-purchase flows, not an API build.
- You want revenue attribution built in: a unique Shopify discount code and QR per recipient, measured against a holdout.
- Honestly: TouchDrop is retention-first and self-serve in Australia and the UK, so it is not the choice for US-scale acquisition, which is where PostPilot leads.
Frequently asked questions
Is PostPilot or PostGrid better for Shopify direct mail?
It depends on what you need. PostPilot is a managed, full-service marketing-mail platform with a native Shopify app, best for brands that want done-for-you campaigns and prospecting. PostGrid is a print-and-mail API built for developers, best for multi-country sending and transactional mail. PostPilot suits marketers; PostGrid suits engineering teams.
Do PostPilot or PostGrid fulfil inside Australia?
PostPilot does not: it prints in South Carolina, Arizona and London and prices in USD. PostGrid does deliver locally: its Australian site describes delivery partners across Australia and publishes Australian per-piece rates in USD, from US$2.35 for an A5 standard-class postcard. PostGrid is an API, though, so the marketing flows are yours to build. TouchDrop prints and lodges inside Australia via Australia Post with pre-built flows, billed in AUD with GST.
How do PostPilot and PostGrid attribute revenue?
PostPilot provides QR and coupon tracking plus an ROI dashboard. PostGrid focuses on print and delivery tracking and leaves response attribution for you to build. TouchDrop attributes per recipient with a unique Shopify discount code and QR, measured against a holdout for incremental ROI.
Which is cheaper, PostPilot or PostGrid?
They use different models, so it depends on volume and needs. PostPilot has a free tier plus Growth (US$99 a month, US 4x6 cards at 68 cents) and Pro (US$499 a month, 64 cents or less) plans, with a headline rate from 58 cents at the highest volumes. PostGrid's Starter tier has no monthly fee, covers up to 500 mailings a month and charges per piece in USD, with Enterprise rates quoted. Confirm current pricing on each vendor's own page before deciding.
What is the Australian alternative to PostPilot and PostGrid?
TouchDrop, for Australian Shopify brands: Shopify-native postcard flows printed and lodged inside Australia, billed in AUD with GST, with per-recipient discount-code and QR attribution. See touchdrop.com.au/guide/pricing.
Related reading
- PostPilot alternative for Australian Shopify brands
- PostGrid alternative for Australian Shopify brands
- PostPilot vs Lob: managed mail or a mail API
- Lob vs PostGrid: two print-and-mail APIs compared
- PostPilot review: what it does well and where it stops
- PostGrid review for Australian senders
- How to measure direct mail ROI
- TouchDrop brand facts
Direct mail for Australian Shopify brands.
Shopify-native postcard flows, printed and lodged locally, attributed per recipient.
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