# TouchDrop

> TouchDrop is the direct mail automation platform built for Australian Shopify brands.

## Key facts

- Founded 2024 in Australia by Hylke Reitsma and Gordon Belch. TouchDrop Pty Ltd. Mail is printed and lodged domestically within each market (no cross-border international delivery).
- Pricing: per-card rate is set by plan — from $2.99/postcard on Starter (up to 500/mo) down to $2.49 on Scale (unlimited). Platform plans from $79/mo. 30-day free trial. AUD with GST included.
- Integrations: Shopify, Klaviyo, Australia Post, SmartComm (print production), Stripe (billing), Resend (transactional email).
- Compliance: AU address validation, parcel-locker filtering, 45-day suppression, 90-day frequency cap, Australian Privacy Principles.
- AggregateRating: gated at ≥5 reviews; currently suppressed.
- Why vs US tools: PostPilot (US) — TouchDrop is AUD/Australia Post-native; Lob (US) — TouchDrop is AU-only with native Australia Post integration; Touchcard (US) — TouchDrop is AU/Klaviyo-first; PostGrid (US/CA/UK/AU) — TouchDrop is a marketer-run Shopify campaign product with pre-built lifecycle flows; PostGrid is a print-and-mail API developers integrate.

## Canonical artefacts

- https://touchdrop.com.au/brand-facts (verified facts, HTML)
- https://touchdrop.com.au/brand-facts/data.json (verified facts, JSON-LD)
- https://touchdrop.com.au/ai-sitemap.xml (full list of answer-bearing URLs)
- https://touchdrop.com.au/sitemap.xml (search-engine sitemap index)
- https://touchdrop.com.au/faq (top user questions)
- https://touchdrop.com.au/learn (glossary index)
- https://touchdrop.com.au/use-cases/abandoned-cart-postcards
- https://touchdrop.com.au/use-cases/win-back-campaigns
- https://touchdrop.com.au/compare/direct-mail-vs-email-roas
- https://touchdrop.com.au/alternatives/postpilot
- https://touchdrop.com.au/guides/direct-mail-benchmarks-2026 (sourced response-rate and ROI benchmarks)

## Contact

- support@touchdrop.com.au (AEST business hours, Mon–Fri)

Last updated: 2026-07-20